AQUALISA QUARTZ CASE STUDY PDF

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Moon and Kerry Herman. Harry Rawlinson is managing director of Aqualisa, a major U. He has just launched the most significant shower innovation in recent history: the Quartz shower. The shower provides significant improvements in terms of quality, cost, and ease of installation.

In product testing, the Quartz shower received rave reviews from both consumers and plumbers alike. However, early sales of the Quartz have been disappointing. Rawlinson is now faced with some key decisions about whether to change his channel strategy, promotional strategy, and the overall positioning of the product in the context of his existing product line. Moon, Youngme E. Revised July Youngme E. Keywords: Construction Industry ;. Starbucks: Delivering Customer Service.

Youngme Moon and John Quelch. Youngme Moon. Uber: Changing the Way the World Moves. Keywords: marketing ; operations ; service ; strategy ; innovation ; disruption ; pricing ; customer loyalty ; customer satisfaction ; Uber ; taxi ; transportation ; sharing economy ; on-demand economy ; consumer behavior ; Marketing ; Operations ; Strategy ; Disruption ; Customer Satisfaction ; Transportation ; Consumer Behavior ;. Harvard Business School. HBS Home.

Business and Environment Business History Entrepreneurship. Finance Globalization Health Care. Technology and Innovation. Finance General Management Marketing. Technology and Operations Management. Print Email. Citation: Moon, Youngme E. Moon and Kerry Herman Teaching Note for Revised September View Details.

Cite View Details Purchase Related. About the Author Youngme Moon. To increase customer satisfaction, the company is debating a plan that would increase the amount of labor in the stores and theoretically increase speed-of-service.

Citation: Moon, Youngme, and John Quelch. Revised October It describes a slew of controversial incidents besetting the company in early Citation: Moon, Youngme. But unlike traditional transportation logistics companies like FedEx, Uber has an incredibly lightweight infrastructure: it owns no vehicles, employs no drivers, and pays no vehicle maintenance costs.

Instead, its network relies on peer-to-peer coordination between drivers and passengers, enabled by sophisticated software and a clever reputation system. But despite its remarkable early success, Uber is an extremely polarizing company. Its business model is highly disruptive, and while disruptive innovation can be a good thing, it is also true that disruptive companies tend to break things.

This is certainly true for Uber and is one of the key tensions in the case: Uber's innovative business model is outpacing many of the laws regulating its industry, and while it is going to take the regulatory system some time to catch up, Uber doesn't appear to be willing to wait.

Revised January Educators Purchase. Cite View Details Purchase. Cite View Details Educators Purchase.

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Aqualisa Quartz: Simply a Better Shower – Case Solution

Moon and Kerry Herman. Harry Rawlinson is managing director of Aqualisa, a major U. He has just launched the most significant shower innovation in recent history: the Quartz shower. The shower provides significant improvements in terms of quality, cost, and ease of installation. In product testing, the Quartz shower received rave reviews from both consumers and plumbers alike. However, early sales of the Quartz have been disappointing. Rawlinson is now faced with some key decisions about whether to change his channel strategy, promotional strategy, and the overall positioning of the product in the context of his existing product line.

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Aqualisa Quartz: Simply a Better Shower

Aqualisa is a major U. Its managing director, Harry Rawlinson, recently launched the latest innovation in the shower industry known as the Quartz shower. The Aqualisa Quartz shower depicts quality, cost, and ease of installation. During its testing, the product garnered great reviews. But its early sales proved to be a disappointment. Rawlinson must decide whether to divert his strategies insofar as product positioning is concerned in the realm of its existing product line. We have uploaded two case solutions, which both answer the following questions:.

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