HENRYK MRUK PDF

T he development of the concept of fair trade corresponds to the culture of the modern world, which aims at eliminating conflicts and reaching agreements based on the win-win principle. The rich North, in an effort to protect its own markets as well as achieve economic development and the competitiveness of enterprises, uses the fair trade instrument to get rid of the problem of the unequal treatment of domestic and foreign manufacturers. Prosperity and economic development, as well as a lack of war and social unrest have fostered the development of the fair trade movement. But is fair trade merely a temporary fashion or is it a long-term trend that will continue to provide opportunities for growth and for increasing the competitiveness of companies that use it skillfully? In the first case, one would probably expect a rapid decline of interest in fair trade products and the emergence of an alternative movement that could offer effective ways of tackling the problems of social and economic inequality, as well as new forms of self-expression for consumers Mruk , p. In order for fair trade to become a long-term trend, it is necessary to outline specific development scenarios connected with Fairtrade brand management and to forecast future levels in the social sensitivity of consumers.

Author:Fenrigore Doulmaran
Country:Yemen
Language:English (Spanish)
Genre:Relationship
Published (Last):20 February 2011
Pages:46
PDF File Size:16.5 Mb
ePub File Size:1.47 Mb
ISBN:886-5-31578-914-4
Downloads:94114
Price:Free* [*Free Regsitration Required]
Uploader:Samukus



The first is related to the problem of value created by marketing for customers, and the second is related to the value created for the organization enterprise.

This article is focused on the second point of view. Each organization formulates some expectations toward marketing, and next evaluates the results of using marketing in a more or less systematic way.

The purpose of the article is to establish a theoretical model of this evaluation using three dimensions: marketing effectiveness, marketing effi ciency and marketing productivity.

Methodology: This study was of a conceptual character. Findings: In presented concept, the expectations toward marketing and value created by marketing are expressed by marketing performance. Existing literature offers an analysis all these dimensions but in most cases in separate way or with some important inconsequences. Journal: Management and Business Administration. Central Europe.

Shibboleth authentication is only available to registered institutions. Cookies help us deliver our services. By using our services, you agree to our use of cookies.

Learn more. I agree. Content File-PDF. Back to list. ALL Rights Reserved. Username Email. My New User Account. Forgot Password Register. Enter your Username Email below. Username Email Send. Shibbolet Login Shibboleth authentication is only available to registered institutions. Shibbolet Login User Login.

BELDEN 9773 PDF

General information

The first is related to the problem of value created by marketing for customers, and the second is related to the value created for the organization enterprise. This article is focused on the second point of view. Each organization formulates some expectations toward marketing, and next evaluates the results of using marketing in a more or less systematic way. The purpose of the article is to establish a theoretical model of this evaluation using three dimensions: marketing effectiveness, marketing effi ciency and marketing productivity. Methodology: This study was of a conceptual character. Findings: In presented concept, the expectations toward marketing and value created by marketing are expressed by marketing performance.

J A SAARE CRIMSON SUNRISE PDF

Strategia produktu

Many current scientists who are active in various economic disciplines are also interested in this trend, e. Henryk Mruk, dr hab. Marek Ratajczak, dr hab. Institutional and organizational conditions for conducting large-scale theoretical and empirical research on a variety of philosophical and sociological have existed at our university since

DRUGA TWARZ TLENU WOLNE RODNIKI W PRZYRODZIE PDF

Fair Trade: Trends for the Future

.

IEI 212W PDF

Directions of Changes in Health Care

.

Related Articles