LA IMAGEN DE EMPRESA PAUL CAPRIOTTI PDF

Skip to search form Skip to main content You are currently offline. Some features of the site may not work correctly. Museums are developing a broader commitment to society. Strategic Communication can decisively contribute to the development of this new mission of museums.

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Skip to search form Skip to main content You are currently offline. Some features of the site may not work correctly. Museums are developing a broader commitment to society. Strategic Communication can decisively contribute to the development of this new mission of museums. The principal aim of this article is to study the importance given to communication by the museums, and to examine how they manage communication with their publics, analysing those aspects which are linked to the communication planning process of the institutions.

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Mateos Rusillo Art Zyglidopoulos , Pavlos C. Symeou Psychology Measuring what we treasure or treasuring what we measure? Investigating where community stakeholders locate the value in their museums Jane Legget Sociology Related Papers. Abstract Tables 63 References Related Papers. By clicking accept or continuing to use the site, you agree to the terms outlined in our Privacy Policy , Terms of Service , and Dataset License.

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